Advantages of Responsive Web Design

Advantages of Responsive Web Design

A responsive website will deliver the best user-experience across all devices and has many other advantages. If you are still unsure if you should go responsive here are advantages of responsive web design that may sway your decision:

A responsive website leads to a better user experience. A major factor indicating the quality of user experience is the time they spend on your site. If they find it hard to navigate or use because they’re forced to constantly pinch and zoom, they won’t stay on your website.

But if your website scales and responds to the change in screen size, then visitors won’t have problems accessing menus, links, buttons or filling out forms. As a result, their user experience will be better and they’ll spend more time on your site.

Statistics show that in the last quarter of 2017, nearly 52% of all global web traffic originated from mobile devices. That accounts for more than half of all Internet traffic and goes to show that you cannot afford to forego responsive web design. Start by investigating how many of your visitors come from mobile devices and the time they spend on your site. Then, implement responsive design and compare the two numbers. Once your website adapts to the viewport width, you’ll notice an increase in mobile visits and longer time on site by those same visitors.

Not so long ago, a common practice involved making a separate mobile version of your site that was served when a smaller screen size was detected. However, developing a mobile version of your site takes up more time than developing a responsive website that looks great and works as intended no matter which device your visitors are using. Another downside of a mobile website version is the fact that they cost more because your developer has to create two websites instead of one.

Advantages of Responsive Web Design

Marketing your business is obviously crucial for you to be found and SEO is one of the best ways to drive traffic to your website. Google are now, in order to improve their search results for mobile users, favouring responsive websites so they appear higher on the search engines results.

Directly tied to the point above is easier website maintenance. With two versions of your website, your staff or your development team has to divide time and resources on managing two websites. With a responsive website, your staff can spend less time on maintenance tasks and focus on more important tasks such as marketing, A/B testing, customer service, product or content development, and more.   

Another point to keep in mind with two versions of your website is the fact that you’re essentially creating duplicate content. While search engines are getting smarter by the day, they still need to understand which website version is more important. If you’re using a mobile version of your site, your content remains the same even if the URL is different.

Advantages of Responsive Web Design

When you’ve got two distinct versions of your website, you need to keep track of two set of website analytics so you know where your visitors are coming from and how they interact with your content. This means you need to keep track of multiple signup and thank you pages, conversion points, funnels, and more.

With a responsive site, on the other hand, your website stats are greatly simplified as you’re staying on top of a single set of data. You can still get insight into which devices and browsers your visitors are using, where they drop off, and how long they spend on your site, but you won’t need to read data from multiple reports to get an accurate picture.

Websites that are responsive tend to load faster on all devices, but especially on smartphones and tablets. Thanks to responsive images and fluid grids, it takes significantly less time for a page to load, which has a direct impact on the duration of your user’s visit. According to research, 53% of mobile visitors will abandon a site if pages take longer than three seconds to load. The same research shows that websites that load fast benefit from more time spent on site as well as improved conversion rates. This speaks volumes about responsive web design importance.

Bounce rate signifies the percentage of visitors to a particular website who navigate away from the site after seeing a single page only. As we’ve mentioned above, a responsive website means visitors will stay on your site longer which reduces your bounce rate. Visitors will be more inclined to click through and read other pages on your site and explore everything you’ve got to offer.

More time on your site and lower bounce rate are good first steps to improving your visitor’s user experience and building trust. That improved user experience and trust lead to better conversion rates, whether conversion means signing up for your newsletter, making a purchase or booking a call. Consider for a moment that average smartphone conversion rates are up by 64% compared to desktop and it’s easy to see why a responsive website is a must.

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