05 Top web development trends in 2020

15 Top web development trends in 2020

What major website trends 2020 you need to consider? In a highly competitive market such as a digital one, it is important to foresee changes and learn how to adapt to them. What major website trends 2020 you need to consider? Get to know 05 Top web development trends in 2020

1 Progressive Web Apps (PWA)

Progressive web apps (or PWA) are not the phenomenon of this year. However, the technology gained modern developers and investors’ attention due to its potential to perform high-quality user experience close to native app one. 

In 2019, 65% of online shopping orders through the website were made with mobile devices. PWA’s rising website trend makes it possible for users to view their favorite websites on a mobile web browser or desktop and without downloading special apps or computer programs. PWAs in 2020 will be written with HTML and CSS, JavaScript, React, or Angular. Besides great user experience and no need for programs, PWA could send push notifications and provide users with offline access to cached content.

For whom these latest website technologies may be important? E-commerce, news platforms, companies with low development budgets, and those who’d like to reach a bigger audience without losing it on the app downloading stage should be extremely attentive now. That is also true that PWA can change money algorithms in App Store and Google Play Market world where paid apps should share profits with app aggregators. 

2 Artificial Intelligence and Bots

What does the future of web development look like? That is believed by many that next year bots will become more self-learning and will easily match particular user’s needs and behavior. That means that 24/7-operating bots will be able to replace support managers and save costs for many companies.

Huge B2C companies already use the technology to serve their customers — official page chatbots inside Facebook Messenger, WhatsApp, and Skype are good examples. A bot could be also integrated into PWA, regular website, professional or household equipment, and any Internet-connected app developed by a commercial company. 


Bot’s rise will also influence trends in web design, especially UX one. The significant advanced of AI and machine learning technology resulted in demand for virtual assistant designs, which is not only about visual experience, or product serving algorithms, but also about useful sound design.

Top Web Development Trends Coming in 2020

3 Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (or AMP) is one more web development trend. The idea of it is to speed up page performance and decrease the risk of leaving it by a user. AMP technology is a bit similar to PWA. The difference is that pages become accelerated due to open-source plugin recently developed by Twitter and Google. 


AMPs are optimized pages that could operate fast and have a simplified and yet convenient design with only basic features compared to full-scope web products. Those pages are also mobile-friendly and their content is always readable.


New trends in web design such as AMP development show that the Internet is becoming more user-oriented. Although we’ve got 5G Internet technology and most brands choose to develop native apps to make any user experience better, AMP plugin gives companies a chance to save costs on UX and reach users with any Internet speed. As a result, we will see smaller and niche products successfully competing with huge market leaders.    

4 Single Page Application (SPA)

Nowadays, with high-speed Internet standards, there is no need to be stuck on an approach where every action made on the page like clicks on various buttons leads to one more web page downloaded from a server. 

SPAs gain their popularity due to JavaScript frameworks rise. Working with them you intercept particular browser events and request JSON which looks like working with a web application. Google pages like Gmail, Google Drive, or Google Maps, as well as social networking platforms like Facebook, are of that kind. Current web trends observation makes it clear that in future most functional websites will be constructed as SPAs.

5 Voice Search Optimization

The web development future seems to be less texty and more voicy and it’s not only about virtual multifunctional home assistants such as Siri, Google Home or Amazon’s Alexa. In 2020, more than half of all smart and IoT devices will hear users and execute commands given by voice. And even more — they will be able to recognize the voices of different people and provide personalized AI-based experience for everyone. 


Voice search is just the most significant example of technology that was implemented more than a decade ago. In 2020, people would prefer to spend less time typing commands as devices could understand them clearly. That’s why most companies are now puzzling over how to optimize their physical and digital products for voice search and voice commands. 55% of all households globally are forecasted to have voice assistant by the end of 2022. 


The latest in web development is voice-activated self-standing devices and voice optimization for regular web sites and apps. Strengthen with AI, voice search optimization is beneficial for both end-users and owners. First, it saves time and allows a user to order more (online shopping and services). Second, technology is multitasking. Third, it gains users’ extra loyalty as helps them to cope with routine. And, finally, voice usage is a powerful source of user behavior analytics.    

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